russia has launched a full-scale war in Ukraine! Donate to the charity fund to support Ukraine and protect the world’s peace.

Support Ukraine

logo

Headway App

(81,672)

FREE - on the App Store

INSTALL NOW
library / 
book

Summary of Growth Hacker Marketing 

4.4 . 2240 reviews

Short summary

Since the advent of the twenty-first century, business marketing and organizational public relations have taken a dramatic turn. Thus, leaving marketing experts scampering to adapt to the new normal. Do you work in advertising or marketing and are looking for a way to improve your skills? Or are you about to start a business and would like to know how best to sell your product? This tidbit is sure to make you knowledgeable about “Growth Hacking” and its benefits for your business. Ryan Holiday, former director of marketing at American Apparel and editor-at-large for the New York Observer, takes up the role of a tour guide through the changes in advertising techniques and shares strategies guaranteed to put your company at the forefront of the business world. “The end goal of every growth hacker is to build a self-perpetuating marketing machine that reaches millions by itself.” ~ Ryan Holiday

Table of content

  • Summary of Growth Hacker Marketing
  • About the author
  • What is Growth Hacker Marketing about?
  • Who should read Growth Hacker Marketing
  • Topics in Growth Hacker Marketing
first key point

Do you crave to have your business successful? Stop using the regular methods because they’re outdated

Listen the first key point
00:00
00:00
When the then–director of marketing for American Apparel, Ryan Holiday, read an article titled “Growth Hacker is the New VP [of] Marketing” by Andrew Chen, he discovered he might soon be jobless. The article explained how growth hackers are the best thing to happen to any business and how they are way better than the non–technical team of marketers in many companies.

The “Growth Hacker” job title is fast integrating itself into Silicon Valley’s culture. The job description involves coding and other technical chops that are now an essential part of being a great marketer. Growth hackers are hydras, a two–in–one combination of marketer and coder. The average growth hacker looks at the traditional question of “How do I get customers for my product?” and answers with landing pages, A/B tests, email deliverability, viral factor, and Open Graph, etcetera. As a result, the entire marketing team is being disrupted. Compared to a VP of Marketing with many non–technical marketers reporting to them, growth hackers are engineers leading teams of engineers.
Instead of seeing marketing as something one does, growth hackers conceptualize marketing as something one builds into the product itself.
In this era, where resources are scarce and expensive, the old marketing methods are unable to solve all the problems that arise in the course of the business. How then can you use growth hacking to the most advantage? Find out in the subsequent chapters of this summary.
second key point

The world is changing daily; if you want to grow your business, you have to adapt to these changes very quickly

Many people have the wrong idea about marketing a product. They believe that it has to be in everyone’s faces to gain attention, so they organize events and spend a lot of money trying to cater to all the guests. There’s, of course, a lot of fun to enjoy from such an arrangement, but it can also be costly and does not save a poorly thought–out business idea from failure.
book
Continue reading with Headway app
Continue reading
Full summary is waiting for you in the app
third key point

A company begins to fail as soon as a product stops adding value to its customers

fourth key point

You have to put in the work; set up strategies, and find more efficient ways to gain customers

fifth key point

Your product tells a story even without ads; ensure it is the right one

sixth key point

Active adaptation to the new normal of growth hacking

seventh key point

Conclusion

Buy full book on AmazonContinue the summary

What is Growth Hacker Marketing about?

Who should read Growth Hacker Marketing

book
book

Enjoy summarized nonfiction bestsellers

Grasp the book’s key ideas in less than 15 minutes

Get started

Get new knowledge easily

Let’s check how many titles you can finish in a month with Headway! Tell us how much time you’d like to spend on reading:

2 min/day
5 min/day
10 min/day
15 min/day
20 min/day
30 min/day
45 min/day
4 titles/month
10 titles/month
20 titles/month
30 titles/month
40 titles/month
60 titles/month
90 titles/month
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
4 titles/month
10 titles/month
20 titles/month
30 titles/month
40 titles/month
60 titles/month
90 titles/month
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image

Join 30+ million learners around the world

60K5 reviews on App Store and Google Play
icon

Everything you need to be motivate, to learn & to self improves is all here. I actually do appreciate the reminders because otherwise this wouldn’t work for me. Thank you

icon

sandypantalones

icon

Headway is the answer! No longer accumulating books I never read. With Headway, I initially chose the areas important to me such as productivity, time management, etc., and each day I'm provided several book summaries from which I devote 20 minutes or more each day reading. All of this on my phone! My life has improved with Headway. Truly my most useful app.

icon

Carol Slinker

icon

An excellent concept, executed well. Headway can help you retain what you've read while introducing you to the essential core of new information. It's an easier way to stay inspired, and to be reminded of the mental tools you've learned

icon

Fuse Henry

icon

In today’s world, we rarely have time. Between our jobs, our families are social obligations, when do we have time to grow and develop ourselves? Headway is an excellent app that gives you that time it gives you those little snippets of information that you need to direct your focus in on your life. Headway gives you a chance to find out the meat of a book that you might want to purchase and read or listen to in-depth without wasting a lot of time trying to figure out is this book for me? I highly recommend the app.

icon

sleepy sprite

icon

The selections are on point and the summaries are excellent! I listen while I walk my pup 🐶 and have in turn, ordered a few selections! REALLY loving the app, it’s layout, daily selections and features!

icon

JuicyBaby328

icon

I've gotten multiple books out of the library with the intent to read them, but always have a hard time finding the time. This app has helped me finally be able to get to them. Summarized, yes, and thank goodness too! Just short enough I can finish one on my way picking kids up from school/practice, or while I'm cooking dinner. I can't wait to listen to them over the summer when we visit the beach!

icon

Jillian Emmert

icon

It amazed me! There is the possibility to highlight the most important points of each book and instantly translate unfamiliar vocabulary. With the ability to review the searched words. It's a great way to learn more about English as well. The price is great.

icon

Fiamma

icon

I’m enjoying what I’m learning on headway.each summary comes with quotes at the end which you can save to help you remember key points. You can listen or read, I’ve found that reading puts me to sleep before I can finish but the listening feature keeps me engaged and I can finish in a brief amount of time if not one session.

icon

Epic waters

icon

The app it’s so easy to use. I use it while driving or cooking and is great. I love the fact that the chapters are short, so you can finish them quickly. Very knowledgeable.

icon

kathytaveras

icon

The best app for self development.It helps to keep pace with your reading and also suggests the kind of reading material you might like.It is fun as you can switch from reading to listening and vice-versa as per your convenience .Just get started and partake of the treasure of knowledge at your fingertips .I feel lucky to have spotted the app.It has helped me become self-disciplined and much better informed.The audio track is excellent.

icon

anita yadav

icon

Exactly what I need! I always have booklist to read, but can't committed enough to finish/start bc of too much pages. Headway is really helpful and concise with their summary. What I love the most is that the essence of the book is well crafted, so I don't only read the key points, but also there's the story and how personality of the author still well shown through the summary. Well done!

icon

Feninda Amalia

icon

This is outstanding best app ever and honestly whoever came up with is my app is an absolute genius kudos my gratitude definitely goes out and I’m only on my first week free trial and I’m certainly going to purchase this app annually. Now that I have it, I can’t even imagine living without it.

icon

Darlin NIKKIDOLL0923

Have questions?

Asking the right questions brings you closer to achieving your goals

Can I test out Headway before purchasing it for my team?Payment

Sure, we will gladly give you access to our app for a certain period if you are interested in purchasing a corporate subscription for your team. Please fill out the form on the website or email partners@makeheadway.com. We will get back to you soon.

What should I do if some of my employees already have your Premium subscription?Payment

Sure, we will gladly give you access to our app for a certain period if you are interested in purchasing a corporate subscription for your team. Please fill out the form on the website or email partners@makeheadway.com. We will get back to you soon.

Can I increase or decrease the number of subscriptions on my corporate subscription once it’s started?Payment

Sure, we will gladly give you access to our app for a certain period if you are interested in purchasing a corporate subscription for your team. Please fill out the form on the website or email partners@makeheadway.com. We will get back to you soon.

What are the benefits of books summary?

Do you find yourself staring at your computer for long minutes, unaware of time slipping by? Do you enter a room and suddenly cannot remember why you stepped in the first place? Is it a herculean task for you to sit through ten pages of a book without reaching for your phone? If yes, your focus needs some work and fast.

Actually, yours is not a unique situation. Many adults like you have issues concentrating on a given task. However, in this fast-paced world of ours, you can’t afford to be not focused at all times. Thankfully, this article comes to your rescue! With the tips and tricks from Hyperfocus by Chris Bailey, you will get in the top percent of folks who have mastered the art of concentration.

Do you find yourself staring at your computer for long minutes, unaware of time slipping by? Do you enter a room and suddenly cannot remember why you stepped in the first place? Is it a herculean task for you to sit through ten pages of a book without reaching for your phone? If yes, your focus needs some work and fast.

Actually, yours is not a unique situation. Many adults like you have issues concentrating on a given task. However, in this fast-paced world of ours, you can’t afford to be not focused at all times. Thankfully, this article comes to your rescue! With the tips and tricks from Hyperfocus by Chris Bailey, you will get in the top percent of folks who have mastered the art of concentration.