Continue reading with Headway app
Continue readingWhat’s inside
Dig deep into the psychology of habits to learn why people use certain products daily. Use study-based insights to create your habit-forming product.
Summary of Hooked
You’ll learn
- How to develop habit-forming with the Hook Model
- The IKEA effect
- Why habit-forming products draw in a large user base
- What motivates users to keep using a product
Table of content
- Summary of Hooked
- About the author
- What is Hooked about?
- Who should read Hooked
- Topics in Hooked
first key point
We live in a world of habits
Listen the first key point
00:00
00:00
Cell phones are a massive part of our lives. Most check them at every opportunity. You probably check yours within 15 minutes after waking up. We are addicted, in other words, hooked.
We can’t get enough social media because companies that produce apps know how to make them our habit. They affect the user’s behavior with hooks — carefully designed experiences that help form habits.
Secrets to building habits have been guarded for years since it’s such a powerful tool. Nir Eyal studied related topics in psychology and behavioral economics and published his observations in his blog. With the help of his readers, he got many examples and found a pattern. He came up with the Hook Model, consisting of four steps:
1. Trigger — a cue, like a notification or an email, that sets off an action.
2. Action — a behavior; for example, clicking a link.
3. Variable reward — a pleasant result that feels new every time.
4. Investment — the user’s input: time, money, data, etc.
Companies have been forming habits in customers, significantly affecting their life experiences. The Hook Model can bring positive change when used correctly. It describes linking a user’s problem to a company’s solution.
We can’t get enough social media because companies that produce apps know how to make them our habit. They affect the user’s behavior with hooks — carefully designed experiences that help form habits.
Secrets to building habits have been guarded for years since it’s such a powerful tool. Nir Eyal studied related topics in psychology and behavioral economics and published his observations in his blog. With the help of his readers, he got many examples and found a pattern. He came up with the Hook Model, consisting of four steps:
1. Trigger — a cue, like a notification or an email, that sets off an action.
2. Action — a behavior; for example, clicking a link.
3. Variable reward — a pleasant result that feels new every time.
4. Investment — the user’s input: time, money, data, etc.
Companies have been forming habits in customers, significantly affecting their life experiences. The Hook Model can bring positive change when used correctly. It describes linking a user’s problem to a company’s solution.
We have access to more information than ever. The speed at which we can get data provides ample opportunities to establish healthy habits.
In this summary, we’ll discuss this model in detail, so you can apply it to build a successful habit-forming product.
Did you know? Habits are actions you perform unconsciously following situational cues.
Did you know? Habits are actions you perform unconsciously following situational cues.
second key point
You can increase your company’s value by making your product part of customers’ routines
At their core, habits are a tool your brain uses to automate specific actions, so you don’t waste more energy contemplating every step, which can benefit your business massively. Of course, this strategy applies to products customers use constantly.
Full summary is waiting for you in the app
third key point
You can make your product a habit by knowing why your customers use it
fourth key point
Make your product intuitive and motivate users to act
fifth key point
A variable reward system keeps the users engaged
sixth key point
Users’ labor makes them love the product more
seventh key point
Be aware of your effect on the customers
eighth key point
Conclusion
What is Hooked about?
Who should read Hooked
Topics in Hooked
Enjoy summarized nonfiction bestsellers
Grasp the book’s key ideas in less than 15 minutes
Get startedGet new knowledge easily
Let’s check how many titles you can finish in a month with Headway! Tell us how much time you’d like to spend on reading:
Join 30+ million learners around the world
60K5 reviews on App Store and Google Play
Everything you need to be motivate, to learn & to self improves is all here. I actually do appreciate the reminders because otherwise this wouldn’t work for me. Thank you
Headway is the answer! No longer accumulating books I never read. With Headway, I initially chose the areas important to me such as productivity, time management, etc., and each day I'm provided several book summaries from which I devote 20 minutes or more each day reading. All of this on my phone! My life has improved with Headway. Truly my most useful app.
An excellent concept, executed well. Headway can help you retain what you've read while introducing you to the essential core of new information. It's an easier way to stay inspired, and to be reminded of the mental tools you've learned
In today’s world, we rarely have time. Between our jobs, our families are social obligations, when do we have time to grow and develop ourselves? Headway is an excellent app that gives you that time it gives you those little snippets of information that you need to direct your focus in on your life. Headway gives you a chance to find out the meat of a book that you might want to purchase and read or listen to in-depth without wasting a lot of time trying to figure out is this book for me? I highly recommend the app.
The selections are on point and the summaries are excellent! I listen while I walk my pup 🐶 and have in turn, ordered a few selections! REALLY loving the app, it’s layout, daily selections and features!
I've gotten multiple books out of the library with the intent to read them, but always have a hard time finding the time. This app has helped me finally be able to get to them. Summarized, yes, and thank goodness too! Just short enough I can finish one on my way picking kids up from school/practice, or while I'm cooking dinner. I can't wait to listen to them over the summer when we visit the beach!
It amazed me! There is the possibility to highlight the most important points of each book and instantly translate unfamiliar vocabulary. With the ability to review the searched words. It's a great way to learn more about English as well. The price is great.
I’m enjoying what I’m learning on headway.each summary comes with quotes at the end which you can save to help you remember key points. You can listen or read, I’ve found that reading puts me to sleep before I can finish but the listening feature keeps me engaged and I can finish in a brief amount of time if not one session.
The app it’s so easy to use. I use it while driving or cooking and is great. I love the fact that the chapters are short, so you can finish them quickly. Very knowledgeable.
The best app for self development.It helps to keep pace with your reading and also suggests the kind of reading material you might like.It is fun as you can switch from reading to listening and vice-versa as per your convenience .Just get started and partake of the treasure of knowledge at your fingertips .I feel lucky to have spotted the app.It has helped me become self-disciplined and much better informed.The audio track is excellent.
Exactly what I need! I always have booklist to read, but can't committed enough to finish/start bc of too much pages. Headway is really helpful and concise with their summary. What I love the most is that the essence of the book is well crafted, so I don't only read the key points, but also there's the story and how personality of the author still well shown through the summary. Well done!
This is outstanding best app ever and honestly whoever came up with is my app is an absolute genius kudos my gratitude definitely goes out and I’m only on my first week free trial and I’m certainly going to purchase this app annually. Now that I have it, I can’t even imagine living without it.