Imperfect Courage Summary

Summary of Imperfect Courage Book by Jessica Honegger

Name: Imperfect Courage
Rating: 4.7 (655 reviews)
Author: Jessica Honegger

4.7 . 655 reviews

Short summary

Everyone has goals, but not everyone gets to achieve these goals due to many factors. One of those limiting factors is the reluctance to leave your comfort zone. “Imperfect Courage” is Jessica Honegger’s story. It is the result of lessons learned from the many years of running a business. It provides various steps to help you get past the lies that keep you from living up to your full potential and gives you a road map to pursue your dreams. Jessica Honegger is the founder and co-CEO of Noonday Collection, a company that sells jewelry and accessories and also empowers artisan businesses. This summary chronicles all the lessons she learned through her journey and explains how you can also impact others’ lives. “Courage cornered me, and I accepted its challenge, regardless of what the cost would be.” ~ Jessica Honegger

17 min

10 key points

8 insights

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Table of content

Summary of Imperfect Courage
About the author
What is Imperfect Courage about?
Who should read Imperfect Courage
Topics in Imperfect Courage

first key point

Courage is the fuel that pushes your dreams forward

Listen the first key point

00:00

Jessica Honegger had met and fallen in love with her husband, Joe, during a training program with Food for the Hungry, a relief and development organization serving the world’s most vulnerable people. They realized that their dream was to partner with those living in material poverty, and took many international trips to visit friends and not-for-profits to continue learning about sustainable solutions toward poverty alleviation.

Before launching Noonday in 2010, Honegger and her husband were considering growing their family through adoption. It was at this time that they traveled to Uganda to visit friends. One of the couples they visited was Bobby and Downie Mickler, who had relocated from Texas to Uganda, with hopes of creating entrepreneurial opportunities for people living there. Bobby introduced them to Jalia and Daniel Matovu, who were good artists in the city. They depended on the sale of their handmade goods for survival, and Honegger knew her family needed another source of income to fund their adoption and life in general.

Honegger sent the beaded Ugandan goods that Jalia and Daniel made to Texas while reaching out to all the Austin-based friends she knew to invite them to her first trunk show — a party where women came together to style, share stories, and shop. There, she sold the handmade goods, many clothes from her closet, and spare sets of dishes to get one step closer to her adoption fund-raising goal. This was her first step to launching what would become the largest fair-trade jewelry company in the world.

That first trunk show led to many more. In the last seven years, Noonday has bloomed into a successful global direct-sales brand that has employed more than four thousand Noonday business owners in the United States and thousands of artisan partners in twelve countries worldwide.

Honegger built a business from the ground up by merely taking the bold step in the direction of her goals. Noonday’s success shows the value of courage and of choosing to say yes to big dreams, even when fear is knocking at the door.

Whether you are trying to figure out a path in life or are stuck somewhere confused on the next step to take, this summary is all the motivation you need. So, keep reading to learn about imperfect courage and how you can live a life of purpose by leaving comfort and going scared.

second key point

Your fears do not magically disappear — you need to make a move

After the first trunk show, women showed increased interest in Honneger’s business and demand grew in cities across America. She soon received an email from a lady named Sara, in Seattle, who had heard of Noonday through another mom’s adoption blog. Within a couple of months, Sara became the first Noonday Collection ambassador and held the first-ever Noonday trunk show outside of Texas.

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third key point

If you are going to be successful, you need to stand up for yourself in every room

fourth key point

There will always be some negativity lurking around, but you have to own up to your story

fifth key point

Your self-worth is the only worth that matters and the major determinant of your choices

sixth key point

Embracing your vulnerability is a major step to understanding who you are, and connecting with others

seventh key point

You need a community to lean on as you grow in your career and personal life

eighth key point

The wider your circle of influence, the more impact you can make in the world

ninth key point

Great things take more time to build — keep working on your dreams

tenth key point

Conclusion

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What is Imperfect Courage about?

In this empowering and inspiring book, the author shares her personal journey of embracing imperfections and stepping out of her comfort zone to live a purposeful life. Through heartfelt anecdotes and practical advice, she encourages readers to overcome fear and take courageous leaps towards their dreams. With a focus on making a positive impact in the world, this book serves as a guide for those seeking to live a meaningful and fulfilling life.

Who should read Imperfect Courage

Individuals seeking inspiration and guidance to overcome fear and pursue purposeful lives.
Entrepreneurs and aspiring business leaders looking for motivation and practical advice.
Anyone interested in personal growth and making a positive impact.

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