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Summary of Turning the Flywheel 

4.6 . 799 reviews

Short summary

Have you ever wondered why some businesses succeed and others fall by the wayside? This doesn’t come down to luck or a huge cash injection, it comes down to making firm decisions and creating momentum! Whether you’re trying to kickstart a business or organize a fundraising event, you can use the power of the flywheel to help you build momentum and create success. The hugely popular monograph to accompany “Good to Great”, “Turning the Flywheel” will show you just how easy it can be to take your idea and push it toward the greatest heights of future success!

Table of content

  • Summary of Turning the Flywheel
  • About the author
  • What is Turning the Flywheel about?
  • Who should read Turning the Flywheel
  • Topics in Turning the Flywheel
first key point

Some businesses make it and others don’t

Listen the first key point
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Have you ever wondered why some businesses flourish and grow in success year upon year and others simply struggle all the way and eventually fail? It’s not always about the most complicated aspects of their business plan, and it’s often that they haven’t considered the basics with enough detail or thought.

Back in 2001, Amazon asked Jim Collins to discuss with them his flywheel concept which was first introduced in “Good to Great”. This was in the middle of a difficult time for Internet businesses, and Amazon wanted to ensure that they could continue to build their brand and survive what was a turbulent economy. This was a very successful approach!
If you want your business to succeed and grow, you need to ensure that you build it on a strong foundation. Focus on planning and making solid decisions from the get-go.
The flywheel effect shows that you don’t need a lucky break, you don’t need to find a four-leafed clover or a pot of gold at the end of the rainbow. Instead, it comes down to planning, creating the elements required to get things started, and then building momentum. Consider all of this as a huge wheel, a flywheel.

A flywheel is a circle of important aspects that build upon each other to create success. For instance, if you wanted to make breakfast, you would first preheat your stove, you would get your pan out of the cupboard, you would add oil to the pan, you would take the egg from the fridge, you would crack the egg, and you would wait for the egg to cook before serving.

These are the actions to create a successful breakfast, with one action building upon the one which comes directly before it. As you reach the end of the circle, you’re back at the beginning, so you can begin the next morning’s breakfast!
In order for a flywheel to be successful, it needs to link back on each point before it. For instance, to make toast, you put the bread into the toaster, program the toaster, wait, remove it, add the butter. Every action adds value to the one before it.
Consider your business idea the same as this very simple example.
second key point

Turn your flywheel to create momentum

Creating success isn’t just about deciding upon the actions to put into your flywheel, but about turning the wheel. Because you’re starting from a static position, when you first try to turn the wheel it will be difficult. You need to try and put all your strength into getting it moving. However, as the wheel begins to turn slowly, the process of moving it becomes a little easier, and then even easier still.
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third key point

3 steps to create your own flywheel

fourth key point

Testing and expanding your flywheel

fifth key point

Avoiding business decline

sixth key point

Conclusion

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What is Turning the Flywheel about?

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Do you find yourself staring at your computer for long minutes, unaware of time slipping by? Do you enter a room and suddenly cannot remember why you stepped in the first place? Is it a herculean task for you to sit through ten pages of a book without reaching for your phone? If yes, your focus needs some work and fast.

Actually, yours is not a unique situation. Many adults like you have issues concentrating on a given task. However, in this fast-paced world of ours, you can’t afford to be not focused at all times. Thankfully, this article comes to your rescue! With the tips and tricks from Hyperfocus by Chris Bailey, you will get in the top percent of folks who have mastered the art of concentration.