What is

about?

In this captivating memoir, the author takes us on an exhilarating journey through the ups and downs of building one of the world's most iconic brands. From humble beginnings and countless obstacles, he shares the story of how Nike came to be, revealing the relentless determination, risks, and sacrifices that shaped its success. With raw honesty and inspiring anecdotes, this book offers a rare glimpse into the mind of the visionary behind the swoosh.

Who should read

Shoe Dog

This gripping non-fiction book delves into the shocking rise and fall of a Silicon Valley startup. Fueled by charismatic leadership and promises of groundbreaking medical technology, the company quickly became a billion-dollar empire. However, behind the scenes, deception, fraud, and a web of lies were unraveling. Investigative journalist John Carreyrou uncovers the truth, exposing the dark secrets and unethical practices that ultimately led to the company's downfall.

Bad Blood

This book is a comprehensive biography that delves into the life and achievements of a visionary entrepreneur who revolutionized the technology industry. It explores the complex personality of the man behind Apple Inc., Steve Jobs, shedding light on his relentless pursuit of perfection, his innovative mindset, and his ability to transform entire industries. Through interviews with Jobs himself, as well as his family, friends, and colleagues, the book offers a captivating insight into the life of this iconic figure.

Steve Jobs

In this captivating true story, L. David Marquet shares his transformative journey as a naval captain who defied traditional leadership practices. Marquet reveals how he turned his submarine crew from passive followers into proactive leaders, empowering them to take ownership and make critical decisions. With insightful lessons and practical strategies, this book offers a refreshing perspective on leadership, emphasizing the importance of trust, accountability, and fostering a culture of leadership at all levels.

Turn The Ship Around

"The Mom Test" by Rob Fitzpatrick is a practical guide for entrepreneurs on how to effectively communicate with customers and gather valuable insights for their business. The book emphasizes the importance of asking the right questions and avoiding biased feedback. With real-life examples and actionable advice, Fitzpatrick teaches readers how to navigate conversations, uncover genuine customer needs, and validate their business ideas in a world where people often sugarcoat their opinions.

The Mom Test

In this practical and insightful guide, the author takes readers on a step-by-step journey to demystify the world of marketing. Drawing from the StoryBrand framework, he provides a clear roadmap for businesses to effectively communicate their message and connect with their target audience. With actionable strategies and real-life examples, this book equips readers with the tools they need to create compelling marketing campaigns and grow their business.

Marketing Made Simple

In this insightful business guide, the author presents a practical framework to help entrepreneurs identify and address the most critical issues in their businesses. By focusing on the "vital need" at each stage of their company's development, readers will learn how to prioritize and fix the root cause of their challenges, ultimately leveling up their business and achieving long-term success. With actionable steps and real-life examples, this book is a must-read for any business owner looking to make meaningful improvements.

Fix This Next

In this practical guide, the author shares his expertise on becoming a successful speaker. With five essential steps, he provides valuable insights on how to book speaking engagements, negotiate fees, and establish a strong platform. Packed with actionable advice and real-life examples, this book is a must-read for anyone looking to thrive in the competitive world of public speaking.

The Successful Speaker

In "Herding Tigers," the author explores the challenges of leading creative teams and offers practical advice on how to effectively manage and inspire these individuals. Drawing from his own experiences and interviews with successful creative leaders, Henry provides strategies for fostering a culture of innovation, setting clear expectations, and navigating the unique dynamics of creative work. This book serves as a valuable guide for anyone seeking to lead and support creative professionals in achieving their best work.

Herding Tigers

"Get Different: Marketing That Can’t Be Ignored" by Mike Michalowicz is a compelling guide that revolutionizes traditional marketing strategies. With a fresh perspective, the author explores innovative techniques to make businesses stand out in a crowded marketplace. Packed with practical advice and real-life examples, this book empowers entrepreneurs and marketers to create impactful campaigns that capture attention, engage customers, and ultimately drive success. It is a must-read for anyone seeking to break through the noise and make a lasting impact in their industry.

Get Different

"The Handmade Entrepreneur" is a comprehensive guide for aspiring creative individuals looking to turn their passion into a successful business. Written by Dani Marie, this book offers valuable insights and practical advice on how to effectively sell handmade products on platforms like Etsy, as well as other online marketplaces. From branding and marketing strategies to pricing and customer service, this book equips readers with the necessary tools to thrive as a handmade entrepreneur in any online marketplace.

The Handmade Entrepreneur

"Flash Boys: A Wall Street Revolt" by Michael Lewis is a gripping non-fiction book that delves into the world of high-frequency trading and its impact on the stock market. Lewis exposes the controversial practices of Wall Street insiders who exploit technological advantages to gain unfair advantages in trading. Through the stories of a group of unlikely heroes, the book uncovers the hidden truth behind the rigged financial system and the fight for transparency and fairness in the market.

Flash Boys

"Hooked: How to Build Habit-Forming Products" explores the psychology behind creating products that form addictive habits in users. The book delves into the Hook Model, a four-step process that companies can use to build products that keep users coming back for more. Drawing on research and real-world examples, the author provides practical insights and strategies for designing products that capture attention, create user engagement, and ultimately build long-lasting habits.

Hooked

This book is a comprehensive guide for entrepreneurs looking to expand their business online. Written by two industry experts, it reveals the secrets and strategies to effectively grow a company through online platforms. From building a strong online presence to optimizing sales funnels, this playbook offers valuable insights and practical advice to help businesses thrive in the digital age.

DotCom Secrets

In "Pitch Anything," the author presents a groundbreaking approach to delivering persuasive presentations and closing deals. Oren Klaff shares his innovative method, which combines neuroscience, psychology, and storytelling techniques to captivate and engage the audience. With real-life examples and practical strategies, this book provides valuable insights on how to effectively pitch ideas, negotiate, and ultimately win over clients and investors.

Pitch Anything

In this insightful guide, the author shares his proven strategies and techniques to help readers skyrocket their sales and attract an abundance of clients and customers. Packed with practical advice and real-life examples, this book offers a step-by-step blueprint for mastering the art of selling. Whether you're a seasoned salesperson or just starting out, "Sell Like Crazy" provides valuable insights and actionable tips to help you achieve unprecedented success in your business.

Sell Like Crazy

This book offers a comprehensive guide on how to successfully market and sell disruptive products to mainstream customers. It delves into the challenges faced by innovators and provides strategies to bridge the gap between early adopters and the larger market. With insightful analysis and practical advice, the author presents a roadmap for crossing the chasm and achieving widespread adoption for groundbreaking products.

Crossing the Chasm

In this insightful guide, a renowned tidying expert and a leading organizational psychologist join forces to help readers transform their professional lives. Drawing on the principles of Marie Kondo's renowned KonMari Method, combined with Scott Sonenshein's expertise in workplace productivity, the book offers practical strategies and actionable advice to declutter and optimize your workspace, boost productivity, and find joy in your work. Discover how to create an environment that sparks joy and fosters success in your professional life.

Joy at Work

"The 7-Day Startup" is a practical guide that emphasizes the importance of taking action and launching your business idea quickly. Written by an experienced entrepreneur, the book provides step-by-step instructions and valuable insights on how to build a successful startup in just one week. With a focus on learning through real-world experience, it offers valuable advice on validating ideas, finding customers, and overcoming common challenges faced by entrepreneurs.

The 7-Day Startup

"Competition Demystified" offers a simplified and practical approach to understanding business strategy. Written by Bruce C. Greenwald and Judd Kahn, this book provides valuable insights into how companies can gain a competitive advantage in the market. By analyzing real-world examples and debunking common misconceptions, the authors guide readers through the complexities of competition, helping them make informed decisions and develop effective strategies to succeed in their industries.

39 Best Business Development Books

Start your fun and easy growth with key insights from world's bestsellers