What is Contagious about?
In this insightful book, the author explores the science behind why certain ideas, products, and behaviors become contagious while others fade away. Through engaging stories and compelling research, he uncovers the key factors that make things go viral, from social influence and emotional triggers to practical value and storytelling. Whether you're a marketer, entrepreneur, or simply curious about human behavior, this book offers valuable insights into the art of creating contagious content and ideas.